What about some targeted and Political ads from Microsoft to your Xbox Live ?

It seems that Microsoft has some new plans to make money from ads and make your Xbox live dashboard better and more beautiful (with ads). Today and according to the Washington Post, Microsoft invite politicians to use the Xbox Live for their campaigns.
According to the same source- "Microsoft is using your data to target political ads on Xbox live". But it's not just for Xbox Live because Microsoft think about its users and what they want that's why these political ads will come also to Skype, MSN and other company platforms, Oh before I forget, The company's new targeted and Political ads are for specific groups (men and women), so this can be a good step for the company especially that Microsoft contain 25 million Xbox Live subscribers in the United States, 38 percent are women. Forty percent are married, and more than half have children. 

So be ready and don't surprise when your Xbox live dashboard contain political ads for different politicians because it seems that politicians campaigns will pass from Walls and TVs to Microsoft's products